Jace Consumer Goods was founded by Mayur (Jayan) Khillare in 2016 as Palpar Venture and was rebranded in 2022 to reflect its broader consumer vision. What began as a hospitality and food service initiative has evolved into a diversified FMCG company focused on innovation and quality.
The company operates from Mumbai, integrating manufacturing, distribution, and retail under one roof. Our portfolio spans energy drinks, sodas, alkaline and mineral water, while our pipeline includes juices, dairy products, and ready-to-drink cocktails.
At Jace, we blend scientific product development, modern packaging, and youth-driven branding to create products that energize and inspire consumers across India.
The visionaries behind Jace Consumer Goods.
Director
With over a decade of experience in township development and corporate leadership, Mayur transitioned into FMCG with a vision to build India’s most vibrant consumer goods brand. He also serves as Director at Sbeng Group of Companies and has managed projects worth over ₹1000 crore.
Director — Food & Beverage Initiatives
A visionary entrepreneur, Pallavi leads Jace Café – Sip and Bite and the alkaline water division, focusing on consumer experience, wellness, and brand storytelling.
Director — Operations & Strategy
Komal oversees operations, production efficiency, and quality management, ensuring Jace maintains world-class manufacturing and compliance standards.
To be India’s most trusted and innovative beverage brand.
To craft products that balance taste, quality, and affordability through technology and R&D.
